Our Insights > All Insights  |  Business Law  |  Legal News

Creating a Book to Build and Amplify Your Business

Books can be a very effective branding tool for your business, making it easier for individuals to appreciate expertise in your field and inspire. The process of writing is transformative and a great opportunity to grow and learn. Host of Authors Who Lead, Azul Terronez, sat down with CPM Attorney and Director of the American Negotiation Institute, Kwame Christian to discuss Kwame’s journey authoring his Amazon Best-Seller, “Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life,” and how you can can leverage your writing to grow your business.

Authors Who Lead believe that the heart of a great book is the author who wants to make an impact in the world. There are two types of books, transactional and transformational. co-founders and lead coaches, Azul Terronez and Steve Vannoy, help authors go deeper into the transformational aspect of writing and resulting in powerfully transformational books.

Azul, CEO and world-renowned leader, is an international speaker and host of the Authors Who Lead podcast. He is a contributor to Thrive Global, Addicted to Success and The Good Men Project and is the bestselling author of The Art of Apprenticeship. Azul has been featured on Smart Passive Income Podcast and has spoken at Podcast Movement, Digital Nomad Conference among many others.


Leave a Reply

Want to join the discussion? Feel free to contribute! Fields marked with an asterisk* are required to post.